Privacy Policy

1. Introduction

Wilson Alarm Systems Ltd (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, store, and protect your personal information when you use our services, visit our website, or otherwise interact with us.

We act as the “data controller” for the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

If you have any questions about this policy, please contact us using the details in section 10.

2. The Personal Data We Collect

We may collect, use, store, and transfer the following types of personal data about you:

• Identity Data: your full name, title, and date of birth
• Contact Data: your address, email address, and telephone number
• Account Data: login details, passwords, and account preferences (if applicable)
• Transaction Data: details about payments to and from you, and details of products or services you have purchased from us
• Technical Data: IP address, browser type, time zone setting, and browsing activity (via cookies and analytics)
• Marketing and Communications Data: your preferences for receiving marketing from us and your communication preferences

We do not collect any special category (sensitive) data about you (such as health, race, religion, or biometric data).

3. How We Collect Your Personal Data

We collect data in the following ways:

• Directly from you: when you complete forms, make a purchase, create an account, or contact us.
• Via legal acquisition of the company you were contracted with.

4. How We Use Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

Purpose	Lawful Basis for Processing
To process and deliver your orders	Performance of a contract with you
To manage your account and payments	Performance of a contract; Legal obligation
To communicate with you (e.g., customer service)	Legitimate interest; Performance of a contract
To improve our website and services	Legitimate interest
To send you marketing communications (where permitted)	Consent or legitimate interest
To comply with legal or regulatory obligations	Legal obligation

We do not use your data for automated decision-making or profiling that has legal or significant effects on you.

5. Marketing Communications

You may receive marketing communications from us if you have requested information from us, purchased goods or services, or provided consent.
You can opt out at any time by clicking the unsubscribe link in our emails or by contacting us directly.

We will never sell or rent your personal data to third parties for marketing purposes.

6. Disclosures of Your Personal Data

We may share your data with trusted third parties who help us deliver our services, such as:

• Payment processors (e.g., Stripe, PayPal)
• IT and website hosting providers
• Delivery and logistics partners
• Professional advisers (e.g., accountants, insurers)
• Law enforcement or regulators (if legally required)

All such third parties are required to respect the security of your personal data and to process it in accordance with the law.

7. International Transfers

We generally store and process your data within the UK.
If we use service providers located outside the UK (e.g., cloud or email hosting), we ensure appropriate safeguards are in place, such as the UK Government’s approved International Data Transfer Agreement (IDTA) or equivalent mechanisms.

8. Data Security

We have implemented appropriate technical and organisational measures to prevent your personal data from being accidentally lost, used, accessed, altered, or disclosed without authorisation.

Access to your data is limited to those employees, agents, and contractors who have a business need to know.

9. Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes for which we collected it, including to satisfy legal, accounting, or reporting requirements.

For most customer data, we retain information for up to 6 years after your last interaction with us (to comply with UK tax and contract law).

10. Your Legal Rights

Under UK data protection law, you have the following rights:

• Access – to request a copy of the personal data we hold about you
• Rectification – to request correction of inaccurate or incomplete data
• Erasure – to request deletion of your data (“right to be forgotten”)
• Restriction – to request we limit the processing of your data
• Data portability – to request your data be transferred to another organisation
• Objection – to object to our processing where we rely on legitimate interest or direct marketing
• Withdraw consent – where we rely on your consent for processing

To exercise any of these rights, please contact us at info@wilsonalarms.co.uk.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk if you believe your data has been handled unlawfully.

11. Contact Details

If you have any questions about this privacy policy or your personal data, please contact:

Wilson Alarm Systems Ltd
1-3 Paigle Road, Aylestone, Leicester, Leicestershire, LE2 8HP
Email: info@wilsonalarms.co.uk
Telephone: info@wilsonalarms.co.uk

12. Updates to This Policy

We may update this policy from time to time to reflect changes in law or our practices. The latest version will always be available on our website, and the date of the last update will be shown at the top of this document.

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